IMPACT
From research and innovation to real-world implementation, CULTURATI generated measurable impacts across cultural heritage, technology, society, and science, demonstrating how trustworthy AI can support more inclusive, engaging, and sustainable cultural experiences.
From Research to ımpact
Transforming the Way People Experience Culture
As a Horizon Europe project coordinated by Bilkent University, CULTURATI transformed the way people experience culture through the development and validation of an AI-supported platform. By combining co-created content, customised games and routes, and visitor flow optimisation, the platform delivers personalised cultural experiences tailored to visitors’ interests and needs. The project’s achievements were recognised as a success story by the European Research Executive Agency (REA), the Horizon Results Booster, and the Scientific and Technological Research Council of Türkiye (TÜBİTAK).
Responding to key challenges facing Cultural and Creative Industries across Europe.
Resilience of Cultural Sectors: Strengthening the capacity of CCIs to adapt and recover in the post-COVID-19 landscape.
Personalized Experiences: Equipping CCIs with tools to deliver tailored cultural experiences to users.
Visitor Management: Implementing carrying capacity strategies to safeguard cultural resources and optimize visitor numbers.
Accessible Knowledge Dissemination: Providing cost-effective digital solutions for sharing cultural heritage, artistic content, and values.
Encouraging Repeat Engagement: Developing strategies that foster return visits through distinctive and engaging experiences.
Trustworthy AI for Culture: Promoting the responsible use of AI through human oversight, cultural accuracy, transparency, and trust.
Innovation ın actıon
Turning innovative ideas into real-world cultural experiences!
By combining AI, co-creation, and cultural heritage, CULTURATI transformed research into practical solutions that delivered lasting benefits for visitors, cultural organisations, researchers, and society. Through three prototypes, the project advanced from TRL 3 (experimental proof of concept) to TRL 7 (validated in operational environments), demonstrating the potential of trustworthy AI to enhance cultural participation, accessibility, and visitor engagement across five pilot sites.
UNLOCKING HIDDEN CULTURAL TREASURES
Transforming local knowledge and untold stories into meaningful visitor experiences
Every visitor is different, and so is every CULTURATI experience. By combining co-created content with customised games and routes, the platform enabled cultural organisations to deliver experiences tailored to visitors’ interests and knowledge levels. Through the co-creation process, CULTURATI helped uncover hidden stories, local knowledge, and lesser-known cultural assets that might otherwise have remained invisible to visitors. As a result, cultural experiences became more personalised, engaging, and meaningful, while also supporting the preservation and dissemination of local cultural heritage.
Trustworthy AI for Culture
Combining the efficiency of AI with the expertise of cultural professionals
CULTURATI demonstrated that AI can support cultural content creation without compromising quality, accuracy, or authenticity. Through its human-in-the-loop approach, AI-assisted content generation was combined with expert review and validation, ensuring that cultural content remained accurate, reliable, and contextually appropriate. This approach increased content creation capacity while maintaining the trust, credibility, and cultural integrity essential to heritage and cultural organisations.e.
New Roles for Culture
Creating opportunities where AI and human expertise work together
Rather than replacing cultural professionals, CULTURATI demonstrated how AI can create new opportunities and roles within the cultural sector. The project introduced a human-in-the-loop approach, where editors review, validate, and enrich AI-generated content to ensure cultural accuracy, quality, and relevance. This collaboration between AI and human expertise highlights how digital transformation can support employment, new skills, and innovative professional roles in culture and heritage.
New Roles for Culture
Combining the efficiency of AI with the expertise of cultural professionals
CULTURATI demonstrated that AI can support cultural content creation without compromising quality, accuracy, or authenticity. Through its human-in-the-loop approach, AI-assisted content generation was combined with expert review and validation, ensuring that cultural content remained accurate, reliable, and contextually appropriate. This approach increased content creation capacity while maintaining the trust, credibility, and cultural integrity essential to heritage and cultural organisations.e.